The Food Network: Just enough rope to tie their own noose.

28 November 2007

“Emeril Live” is being canceled after a ten year run.

flickr: Dimsumdarren 

Emeril Lagasse is The Food Network. What amazes me is the few number of people in our culture who actually do cook. Cooking has become to them a voyerous activity. People get caught up in upgrading their kitchens with granite counter tops and high end appliances only to microwave Top Ramen, and Hamburger helper night after night. Last week I caught the end of one of those house flipping shows, they had just upgraded their kitchen and the closing lines were, “Now we just need to know how to use this stuff.” Everyone had a good laugh, and cut to Cadillac commercial.

The food network has these quasi instructional commercials disguised as cooking shorts where you can make semi-home made crap food using their tobacco subsidiary products. Now that Racheal Ray had become the poster child advertising whore of the Food Network in an attempt to build an empire comparable to Opera and Martha Stewart, I fear that its out with the old and in with the new. It seems that all of the new shows on the Food Network center around low end semi-home made food, and glutonus extreme competition with a bad boy edge. If Emeril can be dropped who’s next Mario Batalli and Alton Brown? Hopefully they will start their own network for people interested in making good food, and learning from true chefs, and less interested in the sickening display of processed food narrated by Mark Summers.

For those of you who don’t buy frozen dinners, and microwavable five minute meals you might be interested in these sites:

Culinary Concoctions by Peabody

18th Century Cuisine

The Travelers Lunch Box

Chef Talk

Bake or Break

The Fresh Loaf

Artisan Bakers

The Splendid Table

Advertisements