So if blue is the new green and green was the new red white and blue and red white and blue was the new was it white? Which was the new black or was it that 50 was the new 40? Catch phrases and mass marketing make my head spin. But apparently your not truly green unless your blue. I keep telling myself that this new environmental movement is for the best and that the masses are too stupid to do anything of their own accord without television commercials or their minister telling them what to do, but the whole thing makes me cringe when I hear emerging buzz words like green collar jobs.
2 Comments | ecology conservation, social norms | Tagged: 2007, 2008, advertising, blue, Enviroment, green, hyperconsumerism, marketing, Sustainablity, Target, walmart | Permalink
Posted by Masonic Stoicism
It’s unfortunate that no matter how noble the cause, before something can become second nature it has to be trendy first. As long as we can make it through the hyper marketing tactics, we will be better for it in the end. Wired has a great examples of this here.
flickr: Mr Monster
My wife and I were talking about the green movement after we saw a commercial for cat litter. A company that has been around for over ten years is now starting to advertise on the crest of the post Gore green movement and pet food scare.
My wife told me that Martha Stewart was talking about the importance of reading the ingredients in your pet food, and for all food really. Imagine that, shouldn’t you always read what you’re putting into your body? I suppose that people really are that naive.
When my mother in law mentions something you know that it has become a trend. Unable to realize that we’ve been talking about something for years once she ‘discovers’ it, it is now that I realize that this thing is in full bloom.
You are a target demographic.
Is it better to be green for the sake of being green, or doing so for the sake of fitting in?
Does it really matter? Does the end justify the means?
Lighter footsteps offers: 10 first steps toward a lighter, more sustainable lifestyle.
Its discouraging that this is a list of first steps, when it should rather be things you should have already been doing. I know we all have to start somewhere, but they hype of today’s green movement is a little unsettling to me.
My sixth grade science teacher would give extra credit for using recycled paper. That was the mid nineties environmental fad. “Save the Oceans” was our cry, and the media took noticed. As time passed people stopped talking about the rain forest and since it wasn’t being covered on the news any more our fickle society assumed that the problem must have been solved. It happens all the time; causes of the moment like Autism, the Congo, Sharks, and whatever else the Today Show may buzz about. Its unfortunate that people need television to get them involved in these real problems in our world, and just as quickly become passionate, forget all about it to read the next book that Oprah’s read or engrossed in some other fear based news story. I fear that this latest environmental movement may be the same thing, though it seems to have more promise than ever to create change. The eighties replaced the seventies, and in this century American flags replaced apathy. “Green is the new red, white, and blue.” they say. It makes my skin crawl. I hate to see environmentalism exploited to nothing more than a mere advertising ploy, but I also unfortunately understand that if any progress is to be made, Americans will only follow the advice of their television sets. If you’ve read this far I imagine you’re not part of the fad.